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Après Skate
Diamonds are a girls' best friend... on and off the ice. Elevate your post-training wardrobe with our Après Skate collection of cosy fluffy hoodies and sweatshirts embellished with Preciosa crystals.
Take a look behind the scenes of our latest product launch.
Sculpting second-skin feel
Look as good as you feel
Made for the ice
The new era of skating apparel
Styled to be obsessed over
Fashion forward, from the rink to Après Skate
Premium materials and
hand-selected finishing touches
The Swoo girl skates because she loves it, she dresses like she means it.
Disciplined, but effortless.
Elegant, but modern.
Confident without trying to be loud.
She doesn't follow trends.
She becomes the reference.